Insights on specialist communications, credibility and trust.
Our insights explore how brands in dental, aesthetics, health, menopause, nutrition and wellbeing can build visibility in a way that also builds credibility. We write about the communications challenges facing specialist brands - from launches, media relations and thought leadership to expert voices, professional engagement, digital visibility and reputation.
How we help organisations build awareness, engagement and attendance at scientific dental events
Find out how we help organisations stage scientific dental conferences to reach the right audiences
The value of connection in PR
Positive Communications founder Tracy Posner shares her insights into the value of human connection in PR.
Aesthetics in the Spotlight at ACE 2026
At ACE 2026 in London, Positive Communications founder Tracy Posner shared insights on how strategic PR and responsible storytelling help aesthetics clinics attract patients and build long-term trust.
Advertising Planning: Why Q4 Is the Time to Start Your Next Year’s Marketing Strategy
Ideally, you should begin planning your advertising strategy three to four months before the start of the new year – which makes Q4 the perfect time to get started.
Blogging in the Age of AI: Why Every Health and Dental Business Needs a Voice Online
How publishing regular blogs positions your brand as a credible data source that both people and AI systems trust.
Celebrating the best of aesthetics with Tatler
Toasting the launch of Tatler’s Beauty and Cosmetic Surgery Guide.
The future of dentistry
The future of dentistry looks very exciting - we can't wait to see, and support, what's next.
How to create the ultimate PR proposal
We can turn your ideas into a reality. There are a few elements we keep in mind when creating a proposal for existing and new clients alike.
Launching a new ground-breaking treatment
We loved celebrating Dermalux’s Tri-Wave MD's launch with journalists and customers.
The role of PR at EMEA dental shows including International Dentistry Show (IDS) and EuroPerio
PR is important to help maximise your presence at the largest dental shows in the world.
PR timelines: When to start planning
How can we maximise campaigns with the ideal PR timeline?
Should I use an embargo in a press release?
Does the embargo have a place in an increasingly digital age?
Aesthetics and dentistry: A partnership
We attended the BDA's British Dental Conference and Dentistry Show - here are our thoughts on the growing synergy between dentistry and aesthetics.
The growth of devices in the aesthetic industry
The aesthetic device industry is growing, offering patients more effective and safer treatments than ever before. We shed some light on the booming industry.
The history of Positive Communications
We wanted to share a little snapshot into life at Positive Communications!
The role of experts in PR
A key opinion leader, or KOL, helps to disseminate complex information in a succinct way, driving and enhancing trust.
Should AI be used in PR?
AI tools like Chat GPT are growing in popularity. But do they have a place in PR?
Should I advertise in professionally focused publications?
Combining advertising and PR maximises the potential for driving awareness to your target audience.
Harnessing the power of personal briefings
Why regular, face to face press briefings are the key to engaging and consistent media coverage.
The impact of a newsletter in PR
Speaking directly to your potential consumers is an essential way to communicate with your potential customer base. But how can you do this? We outline the role an eshot can play in your marketing campaign.