Toasting the launch of Tatler’s Beauty and Cosmetic Surgery Guide.

The future of dentistry looks very exciting - we can't wait to see, and support, what's next.

We can turn your ideas into a reality. There are a few elements we keep in mind when creating a proposal for existing and new clients alike.

We loved celebrating Dermalux’s Tri-Wave MD's launch with journalists and customers.

PR is important to help maximise your presence at the largest dental shows in the world.

How can we maximise campaigns with the ideal PR timeline?

Does the embargo have a place in an increasingly digital age?

We attended the BDA's British Dental Conference and Dentistry Show - here are our thoughts on the growing synergy between dentistry and aesthetics.

The aesthetic device industry is growing, offering patients more effective and safer treatments than ever before. We shed some light on the booming industry.

We wanted to share a little snapshot into life at Positive Communications!

A key opinion leader, or KOL, helps to disseminate complex information in a succinct way, driving and enhancing trust.

AI tools like Chat GPT are growing in popularity. But do they have a place in PR?

Combining advertising and PR maximises the potential for driving awareness to your target audience.

Why regular, face to face press briefings are the key to engaging and consistent media coverage.

Speaking directly to your potential consumers is an essential way to communicate with your potential customer base. But how can you do this? We outline the role an eshot can play in your marketing campaign.

An in-person event used to be the gold standard for any big PR launch. However, since the pandemic and the rise of online communication tools, we have a host of digitally focused ways to launch a campaign. But which is the best?

Journalists receive hundreds of press releases a day, so there are a few tricks to making sure your release stands out.

Here’s what you may want to consider before kicking off your campaign…

Working with a well-known person can be a great tool in your marketing arsenal.

Why harness the power of influencer recommendation?