Should I advertise in professionally focused publications?

Combining advertising and PR maximises the potential for driving awareness to your target audience.

In recent months, the professional media, which is funded almost exclusively through advertising revenue, has highlighted the need for financial commitments from brands in order to publish supportive editorial, articles, case studies and press releases.

Depending on your campaign goals, budget and target audience, we recommend the creation of a professional advertising campaign in select, targeted and focused publications.

As with PR, advertising still requires engaging and compelling copy and eye-catching imagery. Aligning your overall communications messaging, from newsletters, social media posts to press releases and advertising, will ensure a cohesive and consistent message is being shared with your audience.

We are able to support in copywriting, in addition to negotiating competitive advertising rates and managing all elements of production to ensure the correct adverts are delivered on time and to the correct specifications.

Get in touch to find out more!