Public Relations

We help specialist brands build visibility in a way that also builds credibility. Our media relations work is grounded in strategy, sector knowledge and a clear understanding of what journalists, professional audiences and consumers need from a story. We do not rely on generic news wires or one-size-fits-all outreach. We shape each campaign around the brand, the evidence, the audience and the opportunity. From launch campaigns and press office activity to thought leadership, expert commentary, survey-led PR and case study development, we help clients translate complex, clinical or technical subjects into stories that are clear, relevant and useful. For dental, aesthetics, health, menopause, nutrition and wellbeing brands, being visible is only valuable if people also understand and trust what you are saying.

How we helped The Fast 800 to grow and thrive

We have worked with the Fast800 since its inception. However, in an ever-changing weight loss landscape, our role with The Fast 800 is to develop new approaches to generate constant conversations in the media. Keeping things fresh, keeping things relevant and keeping things top of mind is key.  We have embraced the challenge, creating a dynamic campaign to meet the huge changes that have occurred within the health and diet industry, predominantly the rise of GLP1s.

By taking a multi-faceted approach, we have ensured The Fast 800 remains prominent and highly relevant. We have achieved this by:

• Trust building with KOLs, placing them on TV, podcasts and traditional media.

• Using real voices and relatable scenario to demonstrate the programme’s efficacy.

• Myth busting preconceptions about the diet with tasty and satiating meal plans.

• Partnering with organisations such as The Diabetes Research and The Wellness Foundation to garner trust and engagement with their memberships.

We have brought these different elements together using a breadth of knowledge and wide ranging skillset, whilst working closely with The Fast 800’s global team, ensuring the company’s priorities are met – and exceeded.