Celebrities and experts

The right trusted voice can help a specialist brand reach new audiences, make complex subjects easier to understand and create confidence around sensitive or expert-led topics. We work with celebrities, clinicians, key opinion leaders, patient voices and expert commentators where they genuinely add relevance and credibility to a campaign. Our role is to identify the right person, shape the right message and manage the relationship carefully, so the partnership feels authentic, responsible and useful. For health, dental, aesthetics, menopause, nutrition and wellbeing brands, trusted voices must do more than generate attention. They need to help the audience understand why the story matters.

How our campaign with Dr Zoe Williams helped our client cut through the noise

The menopause sector is becoming increasingly crowded, as more brands understand the benefit of supporting this demographic. When we first started to work with Issviva (from its inception), we were one of the few voices speaking with the media. Menopause Awareness Month in October was our key time to drive coverage. Now, menopause is an evergreen topic, and we need to work differently to stand out. We worked with media medic Dr Zoe Williams to successfully create an impactful campaign to cut through the noise.

Together with Dr Zoe w, we focused on the promotion of a clinically-validated device to support menopausal women, using Dr Zoe’s expertise and natural sensitivity to credential and amplify the product within a sceptical media landscape. This allowed our media contacts to discuss vital issues with confidence

The campaign also drew on these key elements:

• We sourced case studies, crafting relatable and engaging real life stories

• We are experienced in working with medical devices, so we deftly navigated any limitations or challenges about messages we can and can’t say

• We drew on consumer research to outline the scale of the issue to journalists

With a feature on ITV’s This Morning, and coverage including Good Housekeeping, The Daily Mail, The Daily Mirror and Get the Gloss, we ensured a taboo topic became mainstream. The value of the campaign in equivalent advertising value has been worth millions to the brand over the years.

“I love you and I feel blessed to be surrounded by your grace and positivity. You inspire me Mrs. Never forget that.”

— Saira Khan, Loose Women TV & Radio Presenter