Harnessing the power of personal briefings

Why are regular, face to face press briefings the key to engaging and consistent media coverage?

Journalists are deluged with information on daily basis. To cut through the ‘noise’ we recommend quality, in person meetings with them to ensure they are well briefed about the brands and products we work with. These meetings help journalist learn about our clients’ unique qualities and benefits in detail.

We carry out regular face to face press briefings with targeted press contacts whose audience reflects the key target audiences our clients want to speak to.

During these meetings, press are educated about brands, experts and case studies. Journalists can receive product samples to experience a product for themselves, and we discuss angles for press articles which will help to build consumer brand awareness. These meetings yield impactful results.

Find out how we can help you by getting in touch!