The impact of a newsletter in PR
Speaking directly to your potential consumers is an essential way to communicate with your potential customer base. A great method to do this is via a newsletter or emailshot.
Building a database is key to interacting effectively. Regular communication with your database will help you build trust with your audience, by sharing engaging and relevant information. It can also drive people to your website, and even increase sales.
Here are some simple ways to increase your subscriber base:
Encourage people to sign up on your website homepage
Or use a pop up to attract attention
Employ paid for social media posts to find a targeted audience
Add a link to your sign up page in your social media bio
Motivate subscribers with promotions and discounts
Collect email addresses at in-person events or via sampling
Encourage people to share the newsletter via social media
Once you’ve built your database, the next step is to keep your readership engaged. Here are a few tips to avoid people clicking ‘unsubscribe’.
Create targeted email campaigns, and segment your database where needed
Offer subscribers exclusive information and upgrades they can’t get anywhere else
A market research survey with a small incentive to complete is a great way to reengage subscribers, and give you valuable data about your customer base
Craft a great subject line to encourage people to click through
Use dynamic visuals to break up your text
Ensure your copy is engaging, punchy and tells a story
Adopt a consistent tone of voice that will appeal to your customer base
We are experts at crafting the right newsletter for your customer. And did you know we have built up our own, strong, GDPR compliant database of Dentists, Orthodontists and Hygienist/Therapists in the UK and Ireland.
Our database is highly engaged and our open rates are impressively high (over 12%), exceeding the marketing average.
14,000+ UK and Irish General Dental practitioner contacts
1,300 UK and Irish Orthodontist contacts
750 UK and Irish Dental Hygienists/Therapists
We are able to create effective emailshots to generate drive awareness for your brand. Get in touch with us for more information.
