The role of PR at EMEA dental shows including International Dentistry Show (IDS) and EuroPerio

PR is important to help maximise your presence at the largest dental shows in the world.

We work across the EMEA region to drive awareness, press attendance and coverage for clients’ with a presence at some of biggest dental events of the calendar.

One of our most memorable events took place last year, which marked the 40th International Dentistry Show (IDS), held in Cologne. We have been going to IDS for over 20 years, and have witnessed its exponential growth first hand. In 2023, we worked with Align Technology to publicise Align’s 25 years of innovation and technology leadership driven by the Invisalign system.

We held a press breakfast briefing, complete with slick presentations and an impressive stand tour. The press couldn’t fail to be awed by the scope of Align’s presence, as well as its professionalism.

Before we left for Cologne, we operated a significant pre-publicity campaign, driving press coverage across EMEA to increase awareness of Align’s presence at IDS. Our coverage went significantly beyond the EU – we secured press in markets including Canada, USA and India.

Once at the event, we are on hand to manage press relationships. At 2023’s IDS, we arranged for over 50 media titles to attend the briefing meeting, with publications including France’s Information Dentaire, USA’s Dental Products Report and UAE’s CAPP. We hosted the journalists, and organised guided tours of Align’s stand. We introduced journalists to key Align spokespeople and facilitated interviews. 

We had a very busy time at 2023’s IDS – we juggled press attendance for Align Technology with journalist attendance at other clients’ stands, including bredent, Botis and Philips.

Post-IDS, we drove significant press coverage of the event – in 2023 we secured over 50 pieces of IDS focused coverage for Align alone.

We can also support with the management and logistics at your events. In 2022 we worked with Listerine to launch new research for its mouthwash at EuroPerio in Copenhagen. In addition to driving press interest and attendance, we handled the logistics for the dental show, liaising with graphic designers, stand designers, and speakers to oversee the successful running of the event.

Are you planning on attending a dental show in 2025?  Time is of the essence and now is the be time to get in touch to see how we could support you in the UK and beyond.