Top tips to launch your new campaign
Behind every good campaign launch is a great PR plan. We’ve outlined some considerations you may want to consider before kicking off your campaign:
Plan ahead – a good PR campaign will kick off at least three months ahead of your launch; some long-lead print publications work up to six months ahead of time.
In order to maximise opportunities, we recommend that a number of touchpoints are initiated. Consider multiple streams of communication, from traditional media coverage, emailshots, webinars, social media, events, advertising and podcasts.
Harness the power of a KOL: All campaigns require a media-friendly expert. A key opinion leader, or KOL, can help credential your brand, and help disseminate complex information in a succinct way, driving and enhancing trust.
Online publications now rely on affiliate marketing, and will only feature products in their shopping pages with affiliate links.
Images are essential for the media, while video is king on social media. We can help you organise a photography or video shoot to create content.
Looking to engage with busy beauty editors? Sampling is vital - producing enticing looking sample boxes with engaging communications can help cut through the noise.
In all press outreach it is important to have a clear call to action which signposts readers, viewers or listeners to sources of more information and how to reach you.
