Should a celebrity partnership be your next marketing campaign?
Working with a well-known person can be a great tool in your marketing arsenal. Celebrities have huge influence on our interests, fashion and content we consume. Working with a celebrity can help you communicate beyond your existing audience – boosting awareness and increasing your credibility are key reasons to work with a celebrity. Celebrities help amplify a brand’s message and encourage top tier media interest, encouraging sales and driving website and social media traffic
Here are our top five tips for working with a celebrity:
The partnership needs to feel as authentic as possible. Team up with a well-known person whose interests align with your brand values.
Their fan base should be relevant and engaged with your campaign – if you are selling a product to women over 50, for example, the celebrity should resonate with this audience.
The celebrity should have an exciting project launching to dovetail with your campaign, and increase external interest.
Some celebrities work with multiple brands a year – you need to be careful that your partnership remains credible and trustworthy.
Work out your campaign goals. If your target audience is social media savvy, choose a celebrity who is active online, and can speak directly to your prospective consumers.
