The growth of devices in the aesthetic industry

As aesthetic and beauty PR experts, we have front row seats to the trends and changes within the industry. We are constantly speaking with thought leaders, from the brains behind our favourite brands and companies, to the doctors, dentists and nurses revolutionising the industry.

We also love research – which is how we know that the global medical aesthetics and medical devices market is projected to reach a value of $43.32 billion by 2026, growing at a CAGR of +9% from 2020 to 2026. The high market valuation can be attributed to the rising demand for minimally invasive procedures and personalised healthcare solutions.

We have witness the growth of aesthetic devices within the industry, offering patients more effective and safer treatments than ever before. The market is expert to grow even further, as patients are growing more aware of the range of treatments available to them, especially with the emergence of new and innovative technologies like 3D printing, allowing for more precise treatment.

There is also increasing demand for personalised treatments – and this is where the role of the expert is key. Medical professionals can create a tailored, multi-modality treatment plan, combining devices, skincare and injectables to ensure a bespoke and holistic treatment.

Some of the buzziest aesthetic devices include:

• Laser and light-based devices, using intense pulsed light or laser energy to remove hair, rejuvenate skin and treat acne.

• Radiofrequency devices, which can stimulate collagen production and tighten the skin.

• Microdermabrasion devices, which uses fine crystals to remove the top layer of dead skin cells, to remove smoother, younger looking skin.

• Body contouring devices, which often use a combination of technology to reduce the appearance of cellulite, tighten loose skin or lessen unwanted fat.

Work in the aesthetics industry? Get in touch, we’d love to hear how we can support you.