The role of experts in PR

Today’s consumer is much more sophisticated, informed and demanding. People want to learn from a trusted expert – and that’s where an expert comes in.

A key opinion leader, or KOL, helps to disseminate complex information in a succinct way, driving and enhancing trust.

Journalists are keen to give their readers up to date, accessible, credible advice and often request expert comment from professionals to credential and contextualise pieces they are writing about.

Public relations focuses on sending the right messages to the right places and the right people, creating a stronger brand reputation.

We work alongside experts to help them achieve a positive reputation and stimulate interest - both within the profession and to existing and prospective patients and consumers.

Building awareness helps consumers learn about you , and differentiate you from the plethora of options in a crowded marketplace.

Social media is also a critical tool. Content can help make your service relatable and accessible, helping you to speak directly to variety of target audiences.

In order to maximise the potential awareness opportunities, we recommend initiating a number of complementary touchpoints to build you and your personal brand within the media, including one to one press briefings, case studies and podcast activations.