An in-person event used to be the gold standard for any big PR launch. However, since the pandemic and the rise of online communication tools, we have a host of digitally focused ways to launch a campaign. But which is the best?

Journalists receive hundreds of press releases a day, so there are a few tricks to making sure your release stands out.

Here’s what you may want to consider before kicking off your campaign…

Working with a well-known person can be a great tool in your marketing arsenal.

Why harness the power of influencer recommendation?

PR focuses on sending the right messages to the right places and the right people, creating a stronger brand reputation.

When most people hear about PR and advertising, they assume it’s roughly the same thing. The reality, in fact, is that there’s a big difference between them.

PR is integral to helping healthcare brands position themselves in a highly competitive marketplace.

Affiliate networks are a rapidly evolving model, and an essential component to consider as part of your marketing strategy.

Winning an award is a hugely exciting accolade. But how do you win an industry award? We share our top tips.

Case studies are a key drivers of powerful PR media coverage.