What is affiliate marketing?

Affiliate networks are a rapidly evolving model, and an essential component to consider as part of your marketing strategy.

An affiliate network is a platform that acts as a middleman between the publisher (the affiliate) and the brand. Brands establish their affiliate programmes on an affiliate network, and publishers can search the network to find brands that they want to promote. The affiliate marketing network acts as an intermediary for both publishers and brands.

Digital publishers are increasingly choosing to prioritise editorial content from companies which offer affiliate programmes, as they can promote great brands and monetise their content through commission. Companies whose brands are chosen for inclusion in editorial content will have the ability to track engagement.

Companies which include affiliate programmes for their brands as part of their marketing mix appeal significantly to publishers.

Working with publications in this way is a win:win as it helps to generate brand awareness through the inclusion of affiliate links in editorial content, reaching millions of readers. Brands can also generate revenue if conversion rates are good.

The power and importance of affiliate PR

Affiliate marketing allows companies to capitalise on their hard earned brand integrity. We work with credible publishers to promote brands in an organic, editorial style, earning a prominent presence with a recommendation to purchase. Our team works closely with journalists to ensure key messages are communicated accurately, with long term brand building and awareness always in mind.

A communications expert will create content that is compelling without being sensational. We can ensure that written articles which contain affiliate links are engaging and impactful for readers. With so many publications relying more and more on well written submitted articles, we find an increasing number of our press outreach are quoted verbatim within articles.

Find out more about the role of affiliate marketing and PR – just get in touch!