How to win an industry award
Winning an award is a hugely exciting accolade. To bring home a trophy is a mark of honour from your profession, acknowledging excellence and hard work.
An award win for a brand, individual and clinic alike can boost your reputation and help cement your credibility. It can increase marketing opportunities, social media followers and customers or patients.
But how do you win an industry award? Here are our top 10 tips:
Not sure what awards to enter? Consider what your aims are. If you would like more people to buy your product, a profile raising consumer facing award can help. If you would like to become an industry leading expert, and work as a key opinion leader, a professionally focused award can help increase your visibility in your field. Local awards can support with recruitment, while a social impact award would be a great way to showcase your corporate social responsibility.
Create an awards calendar, marking all the awards you would like to enter and note down the deadlines. Before you enter, check the credibility of the award – are the organisations recognised in your industry, and do you know any of the previous winners?
Tell an engaging and relevant story. All awards have criteria to meet – practice writing succinctly and make sure each point you make hits a different criterion.
Start early and give yourself enough time to write a compelling entry. You may need to write a few drafts, and proof reading is essential!
Share tangible evidence of your success, including sales spreadsheets, statistics and case studies.
Don’t be afraid to boast – your entry should prove why you deserve to win. If that feels unnatural, ask a colleague what they would write about you.
Source accolades from industry leaders, and your patients or customers too.
Share great images to illustrate your impressive work.
You can get your entry professionally designed by graphic designer to really stand out.
Let us help you! Did you know we help our clients win awards every year? We are experts in crafting the perfect award entry, and understand what judges in both the aesthetic and dental industries are looking for.
We are an award winning PR agency, and used these tips to win the FMC Dental Industry awards for Best Use of PR two years in a row.
If you would like support how to enter an industry award, please get in touch.
