What is PR and why use it?

Public relations focuses on sending the right messages to the right places and the right people, creating a stronger brand reputation.

PR agencies work alongside their clients to help them achieve a positive reputation and stimulate interest in them/their products - both within the profession and to existing and prospective patients.

Why engage in PR?

Education:

The goal of a PR campaign is to explain to the profession, stakeholders and consumers what a company is doing, why it matters and how they can engage with it. Technical and scientific information should distilled in a digestible format.

Building trust:

Building trust is key in PR. Keep information simple, localise it and personalise it for different target groups.  Utilise positive media coverage to position company leaders and products in an influential and positive light.

Increase awareness:

Professional publications can be a powerful tool in PR. Building awareness helps consumers understand your brand and differentiate it from the plethora of options in a crowded marketplace.

Social media is also a critical tool. Content can help make your service relatable and accessible, helping you to speak directly to variety of target audiences.

Visualisation:

One of the best tools at the disposal of PR experts comes in the form of infographics and other visuals. When information can be heavy and relatively hard to digest, graphics help relay difficult topics.

Foster community:

When everyone is informed, there is more space to talk about the products, services, and treatments in the healthcare space that can really help people. PR pushes this process along and encourages collective awareness.