PR focuses on sending the right messages to the right places and the right people, creating a stronger brand reputation.

When most people hear about PR and advertising, they assume it’s roughly the same thing. The reality, in fact, is that there’s a big difference between them.

PR is integral to helping healthcare brands position themselves in a highly competitive marketplace.

Affiliate networks are a rapidly evolving model, and an essential component to consider as part of your marketing strategy.

Winning an award is a hugely exciting accolade. But how do you win an industry award? We share our top tips.

Case studies are a key drivers of powerful PR media coverage.