Aesthetics in the Spotlight at ACE 2026

On Saturday 14th March 2026 at the Aesthetic Conference and Exhibition (ACE) at the Business Design Centre in London, Positive Communications founder Tracy Posner joined an expert panel discussion titled “Aesthetics in the Spotlight: Media Strategies That Attract Patients.”

As the aesthetics sector continues to grow and evolve, the importance of responsible communication and ethical visibility has never been greater. During the session, Tracy shared thoughts on how clinics and practitioners can use thoughtful media engagement and clear storytelling to build credibility, strengthen their reputation, and connect meaningfully with patients.

Public relations plays an important role in helping both brands and clinics communicate their expertise and values clearly. Done well, it not only supports business growth but also helps patients make informed decisions by elevating trusted voices within the industry.

It was inspiring to see so many professionals committed to raising standards across aesthetics and shaping a positive future for the sector. Thank you to the organisers, fellow panellists and everyone who joined the discussion.

At Positive Communications, we’re proud to support practitioners and brands who are dedicated to responsible messaging, patient trust and long-term credibility.