The aesthetic device industry is growing, offering patients more effective and safer treatments than ever before. We shed some light on the booming industry.

We wanted to share a little snapshot into life at Positive Communications!

A key opinion leader, or KOL, helps to disseminate complex information in a succinct way, driving and enhancing trust.

AI tools like Chat GPT are growing in popularity. But do they have a place in PR?

Combining advertising and PR maximises the potential for driving awareness to your target audience.

Why regular, face to face press briefings are the key to engaging and consistent media coverage.

Speaking directly to your potential consumers is an essential way to communicate with your potential customer base. But how can you do this? We outline the role an eshot can play in your marketing campaign.

An in-person event used to be the gold standard for any big PR launch. However, since the pandemic and the rise of online communication tools, we have a host of digitally focused ways to launch a campaign. But which is the best?

Journalists receive hundreds of press releases a day, so there are a few tricks to making sure your release stands out.

Here’s what you may want to consider before kicking off your campaign…

Working with a well-known person can be a great tool in your marketing arsenal.

Why harness the power of influencer recommendation?

PR focuses on sending the right messages to the right places and the right people, creating a stronger brand reputation.

When most people hear about PR and advertising, they assume it’s roughly the same thing. The reality, in fact, is that there’s a big difference between them.

PR is integral to helping healthcare brands position themselves in a highly competitive marketplace.

Affiliate networks are a rapidly evolving model, and an essential component to consider as part of your marketing strategy.

Winning an award is a hugely exciting accolade. But how do you win an industry award? We share our top tips.

Case studies are a key drivers of powerful PR media coverage.